Since the beginning of the school year, a group of digital design students at Carmel High School have been working on a project to help Carmel Clay Schools rebrand.
At a Feb. 11 workshop, the CCS board of trustees reviewed logo options aimed at encompassing the district’s high school and middle and elementary schools.
“The goal of the overall project is to create a tagline and a new logo for the district,” said Courtney Taylor, CCS’s community relations liaison. “A logo and tagline are our foundation to our identity and helps tell the story of who we are and what we are about.”
In spring 2019, administration worked with the high school’s DECA students to come up with three tagline options – “Find Your Future,” “Excel Without Limits” and “Together We Achieve.” The second phase of the rebranding project focused on tying those taglines into a new logo.
Led by CHS art teacher Michael Lee, students Alexa Barreras, Stephanie Breeze, Connor Chadwick, Luis Milano Chambert, Andrea Arana Gomez, D.J. Lloyd, Cidney Owen and Sarah Seigel designed four final logo options.
“I am very thankful we were given this opportunity to have this real-life experience. Normally, the digital design classes are a project-based class, but it’s nice to really have that real-life experience,” Lee said. “We wanted to encompass all schools in the district. So, we had to think a little bit larger than we normally think, but we really dove into the elementary and middle schools and had to decide what all of those together would look like. Knowing that the district seal isn’t going anywhere – we’re going to be using that still – we wanted to create a logo that went along with the taglines and give it a more modern, professional feel.”
Board members did not choose a final design at the meeting. Taylor said at this time, there is no timeline as to when the final logo will be selected by the school board.