Nancy Allodi, owner of clothing and gift store Vintage Charm, is no stranger to launching a small business. Vintage Charm, at 130 S. Main Street in Zionsville, is her fifth location since starting the business in 2003.
The Zionsville store launched Oct. 4 and is already enjoying success.
“We had a great first three days of opening,” Allodi said. “We are very excited to be in the community. It’s such a great little town.”
Vintage Charm started nearly 16 years ago as a home-based business selling mostly vintage goods, hence the name. When Allodi decided to open a storefront in LaGrange, Ill., she began offering new clothing, gift items and candles.
“We have evolved over the years,” Allodi said. “We are now 98 percent new but we display on vintage or mix in a few vintage items.”
In 2014, she decided to open additional stores. She now has five; three in Illinois suburbs of Chicago, one in Granger, Ind. and now one in Zionsville.
“I kept it simple for quite a few years and now I’m expanding,” Allodi said.
Allodi’s niece, Lisa Wood, lives in nearby Traders Point. She noticed a vacancy on Main Street and mentioned it to Allodi.
“I grew up in a small Indiana town (Winnamac) and was familiar with Zionsville,” Allodi said. “It’s always been an intriguing location to me.”
Allodi, who has another niece managing her Granger store, said she saw promise in the two Indiana communities, but it also gave her a chance to connect with my nieces.
“It’s kind of becoming a family affair,” Wood said.
Hannah Rider, assistant manager, said the shop provides something unique for Zionsville.
“This is a different feel for Zionsville,” Rider said. “It’s a store where everyone can find something.”